Reflections of 2022
Happy New Year everyone. I thought I would take this opportunity to reflect back on 2022 a bit. At veracious we had a number of changes occur. Business continuity was a big challenge coming out of the COVID-19 pandemic and attempting to normalize our processes again. Part of our goal here at veracious was the
Our First Music Gig
We recently did a shoot with a local 3-piece rock band called The Rift. The band members were great to work with – very accommodating and very nice, who are also very talented musicians. This job presented a variety of challenges. The venue was a super-cramped recording studio – not designed for video. It was
Dipping our toe into the world of music video!
This Saturday, the 20th of August 2022, we will officially dip our toe into the world of music video. The RIFT, a 3-piece rock band, will be recording 6 songs at a local recording studio in Ventura. Once completed they will send the 6-song video to the iVoted campaign to be held at the beginning
Video Marketing Return On Investment (ROI)
Video marketing has gained a huge surge in popularity over the past few years. Many brands have used this marketing strategy because it can generate ROI (return on investment) in the space of a very short time. What makes a video marketing campaign distinct from any other marketing campaign in the first place? Take a