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Reflections of 2022


Happy New Year everyone. I thought I would take this opportunity to reflect back on 2022 a bit. At veracious we had a number of changes occur. Business continuity was a big challenge coming out of the COVID-19 pandemic and attempting to normalize our processes again. Part of our goal here at veracious was the

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Blog, Music Video

Our First Music Gig


We recently did a shoot with a local 3-piece rock band called The Rift. The band members were great to work with – very accommodating and very nice, who are also very talented musicians. This job presented a variety of challenges. The venue was a super-cramped recording studio – not designed for video. It was

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Blog

Video Marketing Return On Investment (ROI)


Video marketing has gained a huge surge in popularity over the past few years. Many brands have used this marketing strategy because it can generate ROI (return on investment) in the space of a very short time. What makes a video marketing campaign distinct from any other marketing campaign in the first place? Take a

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